Vivo announces its first AR glasses 桃園收購手機

桃園收購手機

桃園收購手機vivo announces its first AR glasses

桃園收購手機vivo announces its first AR glasses

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To go with its first 5G phone

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桃園收購手機

桃園收購手機vivo has announced its first AR glasses at MWC Shanghai. The prototype product is simply called the 桃園收購手機vivo AR Glass and is a relatively lightweight headset with two transparent displays and 6DoF tracking. It connects with a cable to 桃園收購手機vivo’s as-yet unnamed 5G smartphone, which is also being demonstrated this week.

桃園收購手機vivo says the AR Glass has five use cases right now: gaming, office work, “5G theatre,” facial recognition, and object recognition. A promotional video posted by the company shows users playing games at the dinner table, getting told an acquaintance’s name, and sitting on their sofa surrounded by virtual jellyfish.

桃園收購手機

The 桃園收購手機vivo AR Glass doesn’t have any pricing or release information yet, but the 5G phone is set for release in the third quarter of this year. 桃園收購手機vivo is framing the announcement as part of a shift to a new brand strategy where it’ll offer products like smartwatches, AR glasses, and headphones to sit alongside its 5G smartphones.

桃園收購手機(圖/路透社)

僅管全球手機市場在 2023 年收入下滑 2%、出貨量略減 4%,研調機構 Counterpointresearch 一份報告顯示,手機消費有高階化的趨勢,高階手機出貨量逆勢增加 8%,不只受惠於摺疊手機、AI 技術作為賣點,被點名的還有蘋果 iPhone!Android 品牌全部加起來,在營收上只能戰成平手。

數據顯示,蘋果 2023 年狂掃全球市場一半 50% 的智慧手機收入,創下有史以來最高,比起 2018 年的 38%,近五年增加了 12%,第二名的三星僅有 16%,其餘小米、桃園收購手機vivo、OPPO 皆無法突破 10%。

一部分原因與 iPhone 的高價策略有關,2023 年蘋果手機平價價格來到 890 美元(約 27,917 元),遠高於全球平均 350 美元(約 10,978 元)。僅管 Android 手機賣出的數量更多,卻涵蓋大量中階、入門機款,旗艦款賣最好的三星平均價格僅落在 288 美元(9,033 元)、小米是 256 美元(8,030 元)。此外,蘋果也在去年首度出貨市占率奪得全球第一,以 20% 超車三星的 19%。

桃園收購手機表格一是全球智慧手機收入的品牌佔比,表二為各品牌手機的平均價格,表三是出貨市占率。(圖/翻攝Counterpointresearch)

Counterpointresearch 研究總監 Fieldhack 指出,美國對於蘋果收益增長貢獻最多,不過也不能忽略印度、加勒比海、南美洲、中東與非洲等新興市場,iPhone 在上述地區皆有雙位數成長,也抵消蘋果在中國銷售下滑的壓力。

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